Doughnut Plant
Signage and menus across seven stores, a nationwide shipping program, holiday gift sets, a merch line and a year-round email and social calendar keyed to the rotating flavors.
New York City · Media · Brand · Art
Big screens. Bold brands.
A painter's eye.
For more than a decade I've lived where media, brands and culture collide — selling Times Square's largest billboards, building art fairs from the ground up during Art Basel and Frieze, and bringing Mercedes-Benz and Lufthansa into rooms full of collectors. I trained as a fine artist. I work like a strategist.
Now showing · 7th Ave & Broadway, sort of
Every screen tells a story. Here's mine.
$2.5M+media revenue across DOOH, CTV, OTT, audio & Times Square
89%year-over-year revenue growth, 2022 → 2023
300+campaigns from first call to final report
2M+email subscribers, with a 56% open rate
$400K+in sponsor value from Mercedes-Benz, Lufthansa & more
Media & Advertising
Media with a gallery eye.
Four years as VP of Sales at a New York media company, putting brands on Times Square's most prominent billboards — then following the audience home with CTV, OTT, streaming audio, display and paid social.
Times Square
Programmatic DOOH
CTV / OTT
Streaming audio
Display
Paid social
Brand & Experiential
Brands, in the room.
I live and breathe art fairs. I built SELECT Fair and X Contemporary from the ground up — seven editions during Art Basel Miami Beach and Frieze New York, with $400K+ in sponsor value from brands like Mercedes-Benz AMG, Lufthansa and Moët Hennessy.
Mercedes-Benz AMG × UsherCocktail soirée · Miami 2014
A London double-decker busVIP shuttle up Collins Ave · Miami 2012
Lee Ranaldo on the billFormer Dia building · Frieze Week 2015
Corporate & Private Art Advisory
Art that belongs to the room.
MFA from the School of Visual Arts, a decade inside the art market, and an eye for work that fits — I source and commission art for private residences, hotels, offices and large-scale developments.
ProcurementLocal & contemporary work matched to your space
CommissionsMurals, sculpture & site-specific fabrication
CurationLobby shows, installs & unveiling events
Design, Web & Hospitality
Design that sells the plate.
Websites, menus, packaging, food photography and the campaigns that bring people back — for some of New York's favorite food and beverage names. Tap a name to see the work.
About
The artist who learned to sell.
Tufts, then an MFA at SVA. Co-directing an art fair during Art Basel at 24. Three brands built from the ground up by 2015. Then Times Square's biggest screens. Active problem solving keeps me on my toes — and I still love making things.
MFA, School of Visual Arts · BFA, Tufts University · Advanced Drawing, Florence
A screen to fill?
A room to transform?
Let's talk.
Media plans, brand activations, art for your space, or the right person for your team — tell me what you're working on.
Thank you.
Your email app should now be open with your note ready to go. Hit send and I'll be in touch shortly.
File 01 — Media & Advertising
Media with a gallery eye.
From 2022 to 2026 I was Vice President of Sales at a New York media company, putting brands on the most prominent billboards in Times Square — then packaging them with the channels that follow an audience home: CTV, OTT, streaming audio, display and paid social.
I owned a $100K+ monthly revenue target, ran a three-person sales support team, built the pricing frameworks and turnkey packages, and closed everything from a $2,500 local test to six-figure enterprise buys.
The crossroads of the world, on your terms.
The most prominent billboards in Times Square, paired with roadside, urban panel and programmatic screens across the country and around the world. Planning, execution and analytics in one process — Broadsign and programmatic DSPs.
A TV spot, without the network price tag.
Commercials on the streaming services people actually watch — Hulu, Roku and Amazon Fire TV — with audience selection, geo-targeting, frequency planning and creative support. Roku OneView, Amazon Ads, YouTube.
Stay in their ear between screens.
Spotify and streaming audio spots that carry a campaign into commutes, workouts and late nights — sequenced with DOOH and CTV flights and reported on like everything else.
Banners that look like they belong in a gallery.
Design and targeting for banner, image and social ads across websites, apps, Meta and Google — retargeting, local SEO and conversion tracking built in. Google Ads, Meta Ads Manager, YouTube.
$2.5M+revenue across SMB to enterprise
89%YoY growth, 2022 → 2023
300+campaigns, sale to final report
$100K+monthly target owned
How a campaign comes to life
01Clarify the goal.Name the outcome and how we'll measure it before a single screen is booked.
02Choose the highest-leverage channels.Times Square for the statement. CTV, audio and social for the follow-through.
03Make the creative earn its frame.A Times Square screen is a canvas. Creative should read in a glance and hold up close.
04Report like a partner.Pacing, QA, post-campaign reporting, QBRs and honest postmortems.
Platforms: Broadsign, Roku OneView, Amazon Ads, Spotify Ads, Google Ads, Meta Ads Manager, YouTube, programmatic DSPs · CRM: HubSpot, Salesforce, GoHighLevel, Apollo · Verticals: creative, finance, fashion, hospitality, civic, nonprofit
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File 02 — Brand & Experiential
Brands, in the room.
Inspired by the way Art Basel transforms Miami for a full week, I built SELECT Fair and X Contemporary from the ground up — satellite fairs that put international brands, collectors, tastemakers and major press under one roof.
Every edition had its own puzzle: a hotel, a tent, a four-floor former Dia building. I handled all of it — floor plans, buildout, security, front and back of house, 40 to 50 exhibitors at a time. Once the doors open, all the hard work pays off.
Miami · 2014Mercedes-Benz AMGA cocktail soirée hosted with brand ambassador Usher, with a live performance by Vic Mensa.
Miami · 2014LufthansaA collaboration alongside Mercedes-Benz — two global brands, one room full of collectors, artists and press.
Miami · 2014Moët HennessyArt Talks curated by BOMB Magazine, with cocktails by Hennessy.
Miami · 2012The London busA vintage double-decker shuttled VIPs up and down Collins Avenue — a moving billboard and a party at once.
2012–2015Heineken, Sixpoint, Deep EddyPlus Vita Coco, Perrier, Pepsi and Brooklyn Coffee — sponsor accounts negotiated and handled end to end.
Miami Beach · 2014A mayoral endorsementFully endorsed by Mayor Philip Levine — and featured on Bravo's Real Housewives of New York.
Seven editions · Two cities
Dec 2015X ContemporaryWynwood, Miami · 30 exhibitorsMy own fair across from Wynwood Walls: Grace Hartigan 1960–65, Hecho en Cuba, TIMEBAG's US debut and Keith Haring's POP SHOP sign.
May 2015SELECT New YorkCenter 548, Chelsea · 48+ spacesFour floors of the former Dia building: Lee Ranaldo and Leah Singer, James Chance on the roof, Marina Abramović Institute presenting Millie Brown.
Dec 2014SELECT MiamiNorth Beach · 35+ spacesRashaad Newsome's “The Conductor” with Mykki Blanco, Swoon Studio, Mercedes-Benz AMG and Lufthansa.
May 2014SELECT New YorkThe Altman Building · 34 spacesFirst full buildout. Meow Wolf, five solid-marble sculptures by Daniel Henderson, Sixpoint Brewery.
May 2013Select ProjectsOUT Hotel, KTCHN & XLA nationwide open call for three emerging artists, an Intandem Magazine press dinner, and Lady Bunny.
2012–13SELECT MiamiThe Catalina Hotel, South BeachSixty hotel rooms turned galleries: Swoon's Braddock Tile Project, Meow Wolf, a Greg Mike mural and an Airstream gallery out front.
What I bring: venue sourcing, floor plans and buildout, 24-hour security, catering and liquor licensing, sponsor decks and packages, brand and collector dinners, guest lists, PR partners, guerrilla street teams, and DOOH, CTV and display promotion.
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File 03 — Art Advisory
Art that belongs to the room.
I'm a classically trained artist — MFA from the School of Visual Arts, BFA from Tufts, advanced drawing in Florence — who has spent more than a decade inside the art market: in three New York galleries, on the floors of the fairs I built, and alongside the artists I've championed.
Today I bring that eye to corporate and private acquisitions, sourcing and commissioning work that reflects who you are and what your space should say.
i.ProcurementLocal and contemporary work for hotels, offices, boutique spaces and private homes — matched to your values, budget and audience.
ii.CommissionsSite-specific murals, custom sculpture and fabrication that give people a reason to stop, look and post.
iii.Curation & unveilingsLobby exhibitions and corporate programs, from concept and artist selection to installation and the opening night.
Shows I've put on the wall
Grace Hartigan, 1960–65Curated by Michael Klein — the first large-scale, museum-quality Hartigan show in 50 years.
Hecho en CubaCurated by Yubal Márquez Fleites — the largest Cuban art exhibition since the thaw in Cuba–US relations.
TIMEBAG — Colombia NowThe Colombian collective's first exhibition in the United States.
Swoon, Meow Wolf & Keith HaringSwoon's Braddock Tile Project, custom Meow Wolf installations and Keith Haring's POP SHOP sign.
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File 04 — Design & Hospitality
Design that sells the plate.
Since 2019 I've been the creative and marketing partner behind some of New York's favorite food and beverage names — websites, menus and online ordering, food and cocktail photography, and the social, email and seasonal campaigns that bring people back. It's the same eye I use on a billboard, scaled down to a menu board.
Also: John Devoy's NYC, Vegan Robs, and Unlimited NYC, the boutique digital agency I founded. Tools: WordPress, Squarespace, Shopify, Photoshop, Canva, AI-assisted creative, paid social, local SEO and email.
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File 05 — The Résumé
The artist who learned to sell.
I trained as a fine artist — Tufts, then an MFA at the School of Visual Arts — and the art world taught me something the studio didn't: how art, brands and audiences find each other. By 24 I was co-directing an art fair during Art Basel Miami Beach. By 2015 I'd built three brands from the ground up: SELECT Fair, X Contemporary and the digital agency Unlimited NYC.
Then I took everything I'd learned about attention to the biggest stage there is: Times Square's most prominent screens and the omnichannel media that follows them. I believe the best work happens when you build a team, delegate and trust it.
2022 — 2026Vice President of SalesMedia Company · New YorkTimes Square large format, DOOH, CTV, OTT, streaming audio, display and paid social. $2.5M+ generated, 89% YoY growth, 300+ campaigns, a three-person team and a $100K+ monthly target.
2019 — NowMarketing Consultant, F&BDoughnut Plant, John Doe, Jane Doe, John Devoy's, Flattery'sWebsites, menus and online ordering; paid social, local SEO and email; food and cocktail photography and short-form video; seasonal campaigns.
2015 — 2019Web & Digital ProjectsFogoLabs · Unlimited NYCRelaunched Strobosonic, Full Stereo and Jazz Cinema; designed web platforms for private clients.
2011 — 2016Owner, Marketing & Event ProducerSELECT Fair & X ContemporaryArt fairs during Art Basel and Frieze: 40–50 exhibitors per event, $400K+ in sponsor value and a mayoral endorsement. The email list I started there is now 2M+ strong with a 56% open rate.
EducationMFA, Fine Art — School of Visual Arts, 2013
BFA, Fine Art — Tufts University, 2011
Advanced Drawing — Florence, 2009
BFA, Fine Art — Tufts University, 2011
Advanced Drawing — Florence, 2009
ExpertiseOmnichannel media · Sales leadership · Sponsorship · Experiential production · Art advisory · Brand identity · Web design · Photography
PressThe New York Times · T Magazine · Interview · Artnet · HuffPost · Hyperallergic · Art Info · Billboard · Gothamist · Bedford + Bowery · Whitehot · Widewalls · Perez Hilton · TMZ